Sunday, May 19, 2024
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Apple’s Best Ad of Super Bowl Weekend Isn’t Even in the Super Bowl


Technology brings you into another world. It’s time to huddle around our screens. It’s time to celebrate a quintessential pastime that involves men, large and less large, pushing each other to the limits.
No, I’m not talking about an overnight Meta hackathon. I’m talking about the Super Bowl, the one time of year when Americans express strong opinions about ads — many for tech companies — and the role of football as a backdrop.
It’s always a moment for national debate.
As we approach the big game — my colleague Steven Vaughan-Nichols has a fine Super Bowl streaming guide — a big debate has revolved around Apple’s Vision Pro and how it may affect human life. Will it revolutionize the way we work and play? Will it increase feelings of loneliness? Will Apple have a Vision Pro ad in the Super Bowl? (Well, Apple Music will certainly be there, in an ad starring, goodness, Tim Cook.)
The future is currently a hot topic.
Microsoft’s offering for Sunday’s big show is an anthemic vision for professionals. Or, rather, for those aspiring to be.
With rousing music and aggressive spirit, Microsoft touts what young people — oh, they’re all young people — will be able to achieve with Microsoft’s new AI companion, Copilot.
It’s all very persuasive and moving — and oddly reminiscent of another Microsoft campaign, ultimately quashed by Bill Gates in the last century, called “Where Do You Want To Go Today?”
And so on.



Leah Sirama
Leah Sirama
Leah Sirama, a lifelong enthusiast of Artificial Intelligence, has been exploring technology and the digital realm since childhood. Known for his creative thinking, he's dedicated to improving AI experiences for all, making him a respected figure in the field. His passion, curiosity, and creativity drive advancements in the AI world.
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