EV Brand Reverses Electric-Only Strategy, Embraces PHEVs

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Smart #5: A New Era of Mobility with Plug-in Hybrid Technology

Introduction to the Smart #5

The automotive landscape is set to change dramatically with the launch of the Smart #5, a vehicle that will offer consumers both electric and plug-in hybrid powertrain options. This move marks a pivotal shift for the Chinese-German automotive brand, which is now joining other Geely brands in stepping away from a strictly electric vehicle (EV) strategy.

Debuting in Australia

The Smart #5 made its global debut in Australia last August, showcasing an electric powertrain resembling the smaller Smart #1 and #3 models. This mid-sized vehicle has been generating significant buzz, especially given its commitment to flexibility in powertrains.

Responding to Market Demands

According to a report by Autocar, the addition of a plug-in hybrid electric vehicle (PHEV) option reflects a response to shifting consumer preferences and concerns regarding electric vehicle sales in certain markets. This is particularly evident in China, Smart’s largest market, where there has been a surge in hybrid and plug-in hybrid vehicle sales.

Availability in Markets

The Smart #5 EV is anticipated to hit European markets, including the UK, by mid-2025. Meanwhile, the PHEV version is expected to arrive by 2026, giving consumers multiple options that cater to varied driving needs and preferences.

Power and Performance

Known for its formidable features, the Smart #5 is positioned as the brand’s most powerful offering thus far. It boasts a dual-motor powertrain delivering 310 kW of power and is equipped with a 100 kWh lithium-ion battery that enables a remarkable 740 km driving range based on the WLTP cycle.

Rapid Charging Capabilities

Smart has emphasized the vehicle’s ability to be DC fast-charged from 10% to 80% in just 15 minutes, thanks to its innovative 800-volt electrical architecture. This makes it an attractive option for consumers who are concerned about charging time and convenience.

Diverse Powertrain Options

For those looking for a more economical choice, the single-motor version of the Smart #5 features a 400V system with a 250 kW motor and a 76 kWh lithium iron phosphate (LFP) battery, offering an impressive 570 km range on the WLTP cycle.

Strategy Shift for Smart

This decision to include a PHEV option illustrates a significant pivot from Smart’s previous commitment to exclusively EV offerings. Such a move brings them in line with the evolving marketing strategies of other Geely brands like Lotus and Zeekr, emphasizing hybrid technologies as transitional solutions toward a fully electric future.

Historical Context of Smart

Founded as a collaboration between the Swiss watchmaker Swatch and Mercedes-Benz in 1994, Smart was reimagined in 2019 to focus on electric vehicles as a part of a joint venture between Mercedes-Benz and the Geely Group. With Geely’s founder Li Shufu holding a majority stake, Smart is well-positioned within a diverse portfolio that includes other electric brands like Volvo, Polestar, and Zeekr.

Return to the Australian Market

After exiting the Australian market in 2015, Smart made a comeback with the launch of the #1 and #3 electric SUVs earlier this year. The vehicles are now available through LSH Auto, Australia’s largest Mercedes-Benz retailer, and are expected to expand their presence further across the country.

Hybrid Technology as a Transitional Solution

According to Smart’s European spokesperson, the company views hybrid technology as an essential step toward achieving a future dominated by electric driving. This strategy is designed to accommodate a wider array of consumer preferences and market dynamics.

The Future of Powertrains

Although the specific PHEV system for the Smart #5 has yet to be disclosed, speculation suggests it may utilize the Thor powertrain seen in other recent Geely offerings. This would align the Smart #5 with other innovative models like the Galaxy 7 EM-i, which combines a turbocharged petrol engine with an electric motor.

Industry-wide Trends

Smart’s transition is mirrored by other brands under the Geely umbrella. For instance, Zeekr is poised to launch three PHEV models in 2025, indicating a broader industry trend away from strict electric-only models. Similarly, Lotus has hinted at introducing new hybrid technologies across its range.

Combining Technologies for Maximum Efficiency

The Super Hybrid system proposed by Lotus aims to blend turbocharged combustion engines with electric motors, offering extensive driving ranges of up to 1,095 km. This hybrid flexibility could redefine what consumers expect from modern vehicles, particularly in long-distance travel.

Smart #5’s Key Features

The Smart #5 is expected to be available in both Pro+ and Summit equipment grades, featuring dual 13-inch AMOLED screens, augmented reality navigation, and innovative interior configurations such as flat-folding seating options.

Cargo and Passenger Space

With a length of 4705 mm, the Smart #5 is not only longer than competitors like the bestselling Toyota RAV4, but it also offers class-leading passenger space and a cargo capacity of up to 1530 liters—a boon for families and adventure seekers alike.

Exciting Interior Features

The interior is designed for maximum comfort and utility, boasting features like zero-gravity front seats, heated and reclining rear seats, and even a built-in projector for campsite movie nights, complemented by a 20-speaker sound system.

Pricing Expectations

While the prices for the smaller Smart #1 and #3 models range between $54,900-$70,900, the Smart #5 EV is expected to carry a higher price tag. However, the PHEV option may be priced more competitively, offering better accessibility for a wider range of consumers.

Conclusion: Looking Forward

The transition to hybrid technology for the Smart #5 is not just a reaction to market demands; it’s a strategic evolution for the brand as it adapts to an ever-changing automotive landscape. As the automotive industry shifts towards greater flexibility in powertrain options, Smart is positioning itself to meet diverse consumer needs while embracing a sustainable future. With both electric and hybrid choices, the Smart #5 indicates that the future of driving may be more versatile than previously imagined.

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Leah Sirama
Leah Siramahttps://ainewsera.com/
Leah Sirama, a lifelong enthusiast of Artificial Intelligence, has been exploring technology and the digital world since childhood. Known for his creative thinking, he's dedicated to improving AI experiences for everyone, earning respect in the field. His passion, curiosity, and creativity continue to drive progress in AI.