Frenemies Sam Altman of OpenAI and Elon Musk are having a public spat.
Kevin Dietsch / Getty / WPA Pool

  • OpenAI CEO Sam Altman just posted a sick burn on Elon Musk’s new AI.
  • “Grok” is xAI’s new ChatGPT rival, which puts “humor” into its text output.
  • Altman and Musk cofounded OpenAI but later had a falling out.

The frenemyship between OpenAI CEO Sam Altman and Elon Musk just got a little spicier.

Last week, the Tesla CEO announced xAI’s new project, “Grok,” a ChatGPT rival that infuses crass humor and is trained on recent posts on X, the company formerly known as Twitter.

Altman on Thursday night posted a screenshot of the latest version of OpenAI’s platform, which now allows you to create customized versions of ChatGPT called GPTs.

In his version, he instructs it:

Be a chatbot that answers questions with cringey boomer humor in an awkward shock-to-get-laughs sort of way.

ChatGPT Builder replies:

Great, the chatbot is set up! Its name is Grok. How do you like the name, or would you prefer something else?


There’s bad blood between Altman and Musk, once former friends. Musk and Altman, along with others including Peter Thiel, founded OpenAI as a non-profit in 2015, with a goal of advancing open sourced research on artificial intelligence. According to Walter Isaacson’s biography of Musk, Musk was upset when OpenAI, under Altman, transitioned away from a pure non-profit and partnered with Microsoft.

It was also perhaps no coincidence that the announcement of Grok happened just days before OpenAI’s highly-anticipated DevDay event this week, where the custom ChatGPTs were announced.

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