Suki’s Momentum: Punit Singh Soni Reflects on Growth at HIMSS25
Punit Singh Soni’s Insightful Experience at HIMSS25
In the bustling environment of the HIMSS Global Health Conference in Las Vegas, Punit Singh Soni, the founder and CEO of Suki, shared his thoughts on the evolution of his company, which has emerged as a leader in AI-supported healthcare voice technology. This year’s conference, dubbed HIMSS25, has been remarkable, according to Soni, drawing attention to the rapid growth and innovation in the healthcare technology space.
A Surge in AI Innovation
Soni remarked, “This year has been insane,” as he reflected on the conference atmosphere. He pointed out that every fourth company within the exhibit hall seemed focused on ambient AI, indicating a significant pivot in the healthcare market. He noted the similarities to the frenetic energy of past conferences in 2018 and 2019, indicating that the industry is poised for exciting advancements.
Suki’s Unprecedented Growth
In just one year, Suki has seen phenomenal growth, with revenue quadrupling in 2023 and projected to triple again in the coming year. “If that trajectory continues, we are looking at becoming one of the largest players in healthcare technology,” Soni expressed, highlighting the newfound interest and acceptance of AI solutions in healthcare settings.
Market Demand Amplifies
Soni emphasized that while developing robust products is crucial, creating market demand is even more vital. Over the last two years, there has been an increasing demand for tools such as the Suki Assistant within health systems, with many companies approaching Suki to incorporate its AI technology into their own offerings.
Customer-Centric Approach
Reflecting a shift in company philosophy, Soni noted an increased focus on quality service delivery rather than merely expanding the client base. He remarked, “The biggest competition I have is myself,” stating that their main objective is to ensure top-tier service for their current customers.
Navigating the Healthcare Landscape
Soni, who previously spent a decade at Google, illustrated the transformative journey of Suki, which started as a relatively inconspicuous venture. “The first few years were quite quiet; nobody paid much attention,” he admitted. This candid acknowledgment underscores the challenges many startups face in capturing market interest.
The Importance of Service in Healthcare
Suki’s technology, deployed predominantly to aid doctors in clinical documentation and patient interactions, aims to alleviate the cognitive burden on healthcare professionals. Soni believes that simplifying the documentation process allows doctors to better engage with their patients, thereby enhancing overall healthcare experiences.
Maintaining Focus on Impact
“Building a successful company for profit alone isn’t enough; it has to change lives,” Soni asserted, emphasizing the imperative of impactful innovation in healthcare technology. He believes that if the technology does not translate into better experiences for patients and providers, its existence is questionable.
Growth Expectations and Strategic Announcements
As Soni anticipates continued growth, he expressed a sense of prudence, stating, “Nothing can be taken for granted.” Recognizing the volatile nature of the tech landscape, he mentioned the need for Suki to remain agile and responsive to change.
Partnership with Rush University Medical Center
Suki recently announced a significant expansion of its partnership with Rush University Medical Center, establishing a Center of Excellence for Epic. This collaboration is expected to yield important ROI metrics, including improved patient documentation and elevated satisfaction rates for doctors.
Future of AI in Clinical Reasoning
Looking ahead, Soni highlighted a pivotal shift from clinical documentation to AI’s role in clinical reasoning. The company aims to enhance the capabilities of its tools to support doctors more intelligently within their clinical workflows, making patient care more effective.
Integrating with UpToDate
Among the company’s latest developments is the integration with UpToDate, a widely respected clinical resource. This move signifies Suki’s commitment to providing clinicians with relevant information and context during patient interactions, further solidifying its relevance in the clinical setting.
Fostering Industry Integration
Soni acknowledged that there has been a perception of certain competitors being more integrated within the Epic ecosystem. However, he emphasized the strides Suki has made to ensure it is viewed as equally integrated within the healthcare infrastructure.
Adapting to Industry Changes
As healthcare technology continues to evolve, Soni recognizes the need for companies like Suki to adapt quickly. The landscape is changing, and those who cannot keep pace risk obsolescence.
The Vision for Tomorrow
In discussing the trajectory his company is on, Soni reiterated Suki’s mission to transform healthcare documentation and practice. By empowering healthcare providers through more efficient systems, Suki is paving the way for a future where patient care remains the central focus.
A Final Call to Healthcare Innovators
Soni’s journey reflects a broader narrative in healthcare technology—one where the intersection of AI and clinical practice holds the promise to revolutionize how care is delivered. His insights at HIMSS25 underscore the urgency for companies to not only innovate but to do so with a conscience that prioritizes the wellbeing of both providers and patients.
Conclusion: Looking Ahead in Healthcare Innovation
As Punit Singh Soni continues to steer Suki through a rapidly evolving landscape, his commitment to quality service and impactful technology stands as a beacon for the sector. With growth expectations high and strategic partnerships developing, Suki may very well shape the future of healthcare technology, making it an exciting entity to watch in the coming years.
