The media and entertainment industry has always embraced technological advancements, and AI is no different. Artificial intelligence (AI) technologies are widely used now to create, distribute, and personalise content in the media. This includes tasks such as content creation, distribution, recommendation, and engagement. AI is revolutionising the industry by making content easier for the industry to distribute and for customers to consume.
Production – AI’s Artistry in Content Creation
By saving an impressive amount of time and effort, AI is streamlining the process of content creation in the entertainment industry. From scriptwriting, storyboarding and content generation to video editing, AI creates opportunities for efficiency and creativity across the board.
Are you unsure whether anyone would be interested in your idea for a new show? AI can analyse huge amounts of data to predict what your target audience would like to watch and suggest content ideas your viewers will enjoy. This is handy for the viewers, too.
Are there parts of your script that aren’t flowing well? AI can analyse your script, make suggestions and predict how successful it will be. For an example of AI content creation in action, the show Nothing, Forever is a sitcom that is broadcast as livestreamed, fully AI-generated scripts performed by 3D animated characters.
Personalised Recommendations – Crafting Tailored Viewing Experiences
Do you ever feel like your phone is listening to you? AI systems are always gathering information about our viewing and listening history on various platforms and using this data to identify patterns and preferences and recommend content that we are likely to enjoy. This helps immensely when you’re trying to find something new to watch on Netflix and is also good for the industry in general as it helps improve user engagement and retention.
Algorithms are essentially sets of rules and data that determine the order of content for games, ads or blog posts that users encounter on various platforms. YouTube, Netflix, and Spotify all use this to provide personalised content recommendations. Even in the realm of slot games, algorithms play a crucial role, particularly random number generators. This algorithm has no memory and generates each number independently of the video reels, ensuring fairness and unpredictability in the game.
Visual Wizardry in Content Creation
For most average watchers with an untrained eye, it’s almost impossible to tell the difference between CGI and real footage nowadays. AI takes this to a whole new level, enhancing special effects by analysing the movements of real actors and using this information to create more realistic animations. This is transforming the industry, as CGI is often used for special effects in film and TV, especially to create realistic environments, action sequences and interesting characters.
AI can analyse facial expressions and precisely capture and reproduce emotions for character animation, reducing the time and effort needed to create visual effects. Traditionally, these processes were very labor-intensive and required many skilled professionals and expensive equipment. AI video generation now allows businesses to create videos in a fraction of the time and at a fraction of the cost.
Production – AI’s Power in Content Delivery
Netflix streams to a staggering 117 million members worldwide, and providing a quality streaming experience for this giant audience is challenging. Reliable content delivery is vital for reaching your target customers, delivering services and value, and generating revenue. Unfortunately, this can also be complex, costly, and competitive.
Thankfully, AI-powered encoding solutions can optimise your distribution strategy, reduce buffering and improve the quality of the viewing experience. AI algorithms can detect when a user is most active on a media platform and post or suggest content accordingly. This even extends to major newspapers such as The Washington Post, which uses AI to identify the types of content and delivery methods that perform best.
Engaging Audiences in the Digital Spotlight
With the global market for AI in social media forecasted to reach $2.2 billion this year, there is huge potential for AI in social media to increase efficiency, improve targeting, and turbocharge engagement. To stay one step ahead of the crowd, you can even use AI to drive your social media campaigns.
With billions of people using social media worldwide, being able to track your customers’ preferences when it comes to how they want content delivered, how long they’re willing to wait before making a purchase decision and what type of ads will attract more sales is valuable. Most companies are already using AI for some of their marketing efforts, but it’s worthwhile to maximise it as much as possible.
AI is evolving at a rapid pace
Due to the nature of AI and its abilities to learn and perform complex tasks, the development possibilities are virtually endless. Even in the relatively short time we’ve had AI, it has revolutionised the media and entertainment sector. Stay up to date on AI developments in the industry – they’re moving quickly!
