Hyundai Motor Group Unveils Exciting Plans for the 2025 ZER01NE Day: A Celebration of Innovation
Hyundai Motor Group is gearing up to host the 2025 ZER01NE Day, a festival aimed at showcasing imaginative projects and innovative ideas from talented creators, set to take place from September 17 to 21 at the Hyundai Seongsu Complex Hub in Seoul, Korea. This event promises to be a significant highlight in the automotive and tech industries, offering a platform for creativity and collaboration.
A Venue for Creativity and Innovation
Nestled in the bustling neighborhood of Seongsu, the newly termed Hyundai Seongsu Complex Hub previously functioned as the Gojin Motors Seongsu Service Center. This location has transformed into a vibrant epicenter for cultural and creative trends, aiming to become a crucial touchpoint for customer experience. The setting is poised to amplify the festival’s exploration of artificial intelligence (AI), robotics, and mobility.
Theme Announcement: ZER01NE 0RB1T
This year’s festival will orbit around the captivating theme of ‘ZER01NE 0RB1T,’ symbolizing the interconnectedness of creators, startups, and team members as they navigate their respective trajectories. Hyundai aims to redefine the role of creativity in shaping the future of AI, robotics, and mobility, with an added focus on exploring possibilities in the realm of space.
Embracing New Challenges
Kyuseung Keith Noh, Vice President and Head of the ZER01NE Group, expressed excitement about the festival, stating, "ZER01NE Day is a stage where participants freely experiment and embrace new challenges. We look forward to showcasing the innovative outcomes curated by our creative talents and sharing their imaginative visions with the public."
Showcasing Innovation: Eight Creator-Led Projects
The festival will feature eight creator-led projects that delve into how AI and robotics are reshaping mobility and everyday life. Some of the key participants include:
Collective Bremen Musicians: This group offers a fascinating project that transforms satellite signals into data, moving sculptural objects within a designated space.
SystemDesign LAB: A cutting-edge demonstration featuring six robots that autonomously assemble and disassemble chairs.
Psients x Jeffrey Jehwan Kim: This collaboration presents a musical translation of bacteria breaking down LPs.
Gijeong Goo + Seongil Choi: Participants will experience sensory transformations inside a space modeled like an autonomous vehicle’s interior.
- Younggak Cho: This project explores narrative concepts surrounding autonomous platooning, a significant step towards future mobility.
The ZER01NE LAB: Collaborative Innovation
In addition to creator-led projects, the ZER01NE Lab will showcase collaborative efforts between creators and teams from Hyundai Motor and Kia. This segment will highlight several joint initiatives, including:
Lunar Commons City: This project reimagines life and urbanization on the moon, forged in cooperation with Hyundai’s L Project Team.
Parallel City: Examining how automobiles blend with architecture and living spaces, this initiative revolves around the Kia PV5, developed in collaboration with the Kia Future Business Planning Team.
- Room No. α: Co-created with Hyundai Motor’s MSV Engineering Solutions Team, this concept reimagines the Kia PV5 as a forward-thinking space for Generation Alpha.
The Launch of ZER01NE Lab Ignite
Innovative guests can also participate in the newly launched ZER01NE Lab Ignite, showcasing a project titled GenAI in Mobility. Developed by Hyundai Motor and Kia employees under the team name PromptOn, this interactive initiative focuses on how generative AI can evolve from a mere tool to a partner in driving environments.
Startup Exhibition & Open Innovation Programs
Among the highlighted events, six innovative startups based in Korea will present their groundbreaking technologies:
Mobinn: Autonomous delivery robots designed to streamline logistics.
ROAI: Offers AI-powered robotic process automation aimed at increasing efficiency.
3ISolution: Provides neutron component analysis solutions for enhanced quality control.
Narnia Labs: Features an AI generative design platform that enables innovative design processes.
Omelet: This startup focuses on AI-driven decision-making platforms for data analysis.
- Softberry: Offers EV charging, payment, and vehicle management solutions to facilitate seamless mobility.
Moreover, five overseas startups affiliated with Hyundai CRADLE will also participate, emphasizing Hyundai’s commitment to global open innovation. This initiative aims to discover and collaborate with promising startups across different countries, leveraging their creativity to improve automotive technologies.
An Open Invitation for All
ZER01NE Day is completely free and open to the public, requiring no prior registration. Attendees can immerse themselves in creativity and innovation while also participating in guided tour programs throughout the event.
Engaging the Public Through Innovation
Hyundai’s ZER01NE Day represents an extraordinary opportunity for the public to engage with revolutionary ideas, interact with cutting-edge technology, and immerse themselves in a culture of innovation. The event aims to inspire attendees to think outside the box while considering the transformative potential of AI and robotics in their lives.
Conclusion: A Celebration of Future Possibilities
The 2025 ZER01NE Day is not just an event; it symbolizes a movement toward embracing the future of mobility, creativity, and innovation. As Hyundai Motor Group invites creative talents and the public to participate, this annual festival seeks to ignite discussions and inspire path-breaking advancements that could redefine the future. This festival promises to carve a niche in fostering creativity among startups, creators, and tech enthusiasts, cementing its place as a landmark event in the technological landscape.
