BigBasket Partners with ChatGPT for Seamless Grocery Shopping
Revolutionizing Online Grocery Shopping
Tata Digital-backed online grocery platform BigBasket has announced a groundbreaking collaboration with ChatGPT, enabling users to shop and pay for groceries seamlessly via UPI without leaving the chatbot interface.
Convenience at Your Fingertips
This innovative integration will allow users to browse a wide selection of products, make choices, and execute payments directly within the AI tool. This feature promises to redefine the online shopping experience for customers.
Partnership for Payment Solutions
BigBasket’s move is part of a broader initiative from OpenAI, in collaboration with the National Payments Corporation of India (NPCI) and fintech firm Razorpay, to empower users with easy-to-use UPI payment solutions via chat.
Expanding the ChatGPT Ecosystem
At OpenAI’s recent DevDay 2025 conference, it was revealed that numerous globally recognized platforms—including Booking.com, Canva, and Spotify—are now accessible within ChatGPT. BigBasket stands out as one of the first Indian platforms to join this pioneering pilot.
BigBasket’s Vision for Digital Commerce
Preeti Jain, head of product and design at BigBasket, expressed enthusiasm for the integration, stating, “Integrating our shopping experience with ChatGPT and UPI marks a pivotal moment in the evolution of digital commerce in India.”
She added, “We are empowering customers with a shopping journey that is seamless, intuitive, secure, and includes near-instant delivery, all inside a simple conversation.”
Facing Financial Challenges
Despite the promising integration, BigBasket faced financial pressure in FY25, as revenue from its retail arm declined amid increasing competition from quick commerce rivals like Blinkit, Zepto, and Instamart.
Financial Performance Insights
Tata Sons’ FY25 report indicates that turnover for BigBasket’s B2C division, Innovative Retail Concepts, decreased by 3%, amounting to Rs 7,673 crore, while the B2B division, Supermarket Grocery Supplies, encountered a 7% drop to Rs 2,227 crore.
Growing Losses
The financial setbacks were notable, with losses for Innovative Retail Concepts escalating to Rs 1,851 crore during FY25, compared to Rs 1,267 crore the year prior, indicating a pressing need for strategic adjustments.
Transitioning to Quick Commerce
To adapt to the fast-changing market landscape, BigBasket transitioned from its original time-slotted grocery deliveries to introducing a quick commerce model with its 10-minute delivery service, BB Now.
Trialing Food Delivery
In June, BigBasket expanded its offerings by trialing 10-minute food deliveries, even partnering with Starbucks India as well as Qmin, the food delivery platform associated with the Tata Group’s Indian Hotels Company.
Consumer Impact and Future Prospects
This partnership with ChatGPT not only enhances the shopping experience but also opens up avenues for future collaborations, setting a precedent for the integration of AI in commerce.
Conclusion
As BigBasket innovates and navigates its financial challenges, the collaboration with ChatGPT marks a significant step toward a more user-friendly and efficient grocery shopping process in India.
Questions & Answers
1. What is the main purpose of BigBasket’s partnership with ChatGPT?
The partnership aims to enable users to shop and pay for groceries seamlessly using UPI within the ChatGPT interface.
2. Which companies are involved in the initiative along with OpenAI?
The initiative also involves the National Payments Corporation of India (NPCI) and fintech firm Razorpay.
3. What were BigBasket’s financial challenges in FY25?
In FY25, BigBasket faced a revenue decline amidst growing competition, leading to increased losses in its Innovative Retail Concepts division.
4. What strategic shift did BigBasket make in response to market changes?
BigBasket transitioned from time-slotted grocery deliveries to quick commerce, introducing the 10-minute delivery service BB Now.
5. How does the integration with ChatGPT impact the shopping experience for consumers?
The integration makes the shopping journey seamless, intuitive, and secure, allowing customers to shop and pay easily within a chat conversation.
