Rose Rocket Acquires Centro: A Major Step in AI-Driven Transportation Management
TORONTO, Sept. 29, 2025 – Revolutionizing Logistics with AI Technology
In a strategic move aimed at enhancing its presence in the logistics industry, Rose Rocket, the pioneering AI-native transportation management platform (TMS), has officially acquired Centro, a Toronto-based company known for its innovative technology that transforms unstructured email into structured data suitable for integration into supply chain systems. This acquisition marks the first foray into expansion for Rose Rocket and signifies a commitment to improving efficiencies for transportation companies in an increasingly automated world.
The Joining of Forces: A New Era for Transportation Management
With this acquisition, Centro’s Co-founders, CTO Andrew Liu and CEO Jamyang Tenzin, will join Rose Rocket, leading the integration of Centro’s capabilities into Rose Rocket’s existing TMS platform. This collaboration is expected to set new benchmarks in the industry, as Centro’s technology brings an indispensable level of contextual understanding, specifically curated from experiences within the manufacturing sector. Such deep expertise in training AI for exception management allows the solution to effectively tackle the complex workflows that plague the freight industry.
Anticipating the Future: A Transformation of TMS
According to Justin Sky, CEO and Co-Founder of Rose Rocket, the future holds immense change for software within the transportation management sphere. “In the next five years, the TMS category will look completely different than it does today. Vendors and transportation companies will have to adapt or be left behind,” he stressed. This acquisition not only infuses Rose Rocket with Centro’s valuable assets but also accelerates its transition into what is being termed the 4th generation of TMS—the AI-Native TMS.
Revolutionizing Workflow: The Introduction of TED
As part of its expansion strategy, Rose Rocket has introduced TED, an AI-native email assistant that automates the transformation of shipment emails and attachments into booked orders. This tool eliminates the burden of manual data entry and ensures that the TMS remains up to date without additional user intervention. By detecting changes in follow-up messages, TED provides timely updates and centralizes all communications related to each shipment. This innovation notably enhances trust and minimizes errors in a typically manual process.
Customer-Centric Solutions: The Impact of TED on Logistics
Morgan Hartz, owner of Blue Eagle Logistics, described TED’s impact as transformative. “We cut out hours of manual entry each week and eliminated costly errors,” he stated. This new tool significantly enhances operational efficiency, allowing logistics companies to focus more on customer service rather than scrambling to manage data.
Proactive Monitoring: Ensuring Real-Time Efficiency
With Centro’s advanced capabilities, Rose Rocket has strengthened its ability to monitor approvals, acknowledgments, and delivery statuses autonomously. This proactive approach not only allows for tailored follow-ups but also delivers real-time alerts regarding delays, thus ensuring that businesses stay ahead of potential pitfalls within their operations.
A Vision of Collaboration: Emphasizing Teamwork in Logistics
Jamyang Tenzin, CEO and Co-Founder of Centro, shared insights regarding their united mission. “Our goal has always been to eliminate chaos in the supply chain by providing insights from where operations truly happen; in the inbox,” he noted. Tenzin emphasized the synergy they expect to achieve by joining forces with Rose Rocket to help the transportation sector achieve unprecedented levels of automation and visibility.
10 Years of Innovation: Approaching a Milestone
As Rose Rocket approaches its 10th anniversary this November, it reaffirms its role in redefining what a TMS can be. The platform currently aids over 100,000 professionals daily in managing supply chain operations and processed $2.7 billion in freight within the last year alone. The acquisition of Centro positions Rose Rocket as the foremost advanced TMS on the market, its commitment coupled with deep expertise in logistics and AI-native engineering.
Future Opportunities: Moving Beyond Conventional Solutions
In an era where many industries still rely on outdated spreadsheets and fragmented systems, Rose Rocket is determined to advance beyond these limitations. The company strives to bridge the digital gaps in logistics, providing a streamlined experience to its clients by equipping them with state-of-the-art tools to effectively manage operations.
Embracing Change: The Necessity of Adaptation in Logistics
The logistics industry faces increasing pressure to adapt quickly to new technologies and approaches. As Justin Sky pointed out, companies unwilling to embrace these changes may find themselves at a significant disadvantage in the rapidly evolving landscape of transportation management. Rose Rocket’s acquisition of Centro is a clear signal of its commitment to leading the charge in this transformative era.
Enhanced Capabilities: Real-Time Shipment Management
Centro enables Rose Rocket to maintain complete shipment context-holding all relevant data and ensuring a comprehensive view for brokers, carriers, and shippers. This means that instead of operating in silos, logistics teams can achieve better coordination and responsiveness, ultimately benefiting entire supply chain networks.
Customer-Centric Solutions: The New Standard
By integrating Centro’s technology, Rose Rocket is setting new benchmarks for customer responsiveness. The proactive exception management features powered by Centro allow businesses to escalate issues efficiently, ensuring that crucial delays and milestones are managed effectively.
A Platform Trusted Nationwide: Reassuring Industry Leaders
Rose Rocket’s reliability is evinced by its extensive client list, which includes prominent names in the logistics industry like GoSmooth, Canada Cartage, and KWE. This trust highlights Rose Rocket’s dedicated work in enhancing the operational capacities of these companies through superior technology and support.
A Bright Horizon: The Future of Transportation Management
As the logistics industry evolves and embraces AI-driven solutions, Rose Rocket stands at the forefront, ready to guide transportation companies into this new age. It is clear that the integration of Centro’s innovative capabilities will bolster Rose Rocket’s already advanced platform, ensuring that it not only meets the demands of the present but also anticipates the needs of the future.
Conclusion: Driving Innovation in Transportation
The acquisition of Centro by Rose Rocket represents a monumental leap forward in the logistics sector, demonstrating a robust commitment to enhancing TMS capabilities through practical AI-driven solutions. With a clear vision for the future and an emphasis on customer-centric innovations, Rose Rocket is poised to redefine transportation management as we know it—ushering in a new era that promises efficiency, accuracy, and unparalleled control for logistics professionals everywhere.
To discover more about this evolving story and to learn how Rose Rocket can transform your logistics operations, visit Rose Rocket.
