ChatGPT Mobile App Engagement Declines Amidst Competitive Landscape
The latest data indicates a slowdown in engagement for ChatGPT’s mobile application, coinciding with a negative trend in new downloads. This shift highlights the app’s evolving relationship with its user base, moving from casual exploration to more targeted usage.
Decline in User Engagement
According to an analysis by mobile app intelligence firm Apptopia, ChatGPT’s mobile app growth has been on a downward trajectory since April. Reports reveal that the average time spent by daily active users in the U.S. has decreased by 22.5% since July. Additionally, the average session length per user has dropped by 20.7%, signaling a significant shift in user interaction.
Falling Download Numbers
The trend in user engagement is mirrored by a decline in downloads. October 2025 is projected to show an 8.1% month-over-month decrease in new app installations, raising concerns about the app’s future growth prospects.
A Shift in User Behavior
Apptopia’s analysis suggests that ChatGPT’s mobile app has transitioned beyond its initial “trial-and-discovery” phase. What once drew users for novel and exploratory interactions is now becoming more purpose-driven. Users are increasingly accessing the app with specific tasks, questions, or needs in mind rather than for casual experimentation.
Expanding User Base
Despite the decline in engagement metrics, ChatGPT continues to boast a vast user base, with over 800 million weekly users—up from 100 million in 2023. This exponential growth reflects the app’s widespread appeal, even amid changing usage patterns.
Increased Competition
The primary factor contributing to the slowdown in engagement is intensified competition from Google’s Gemini. Since its rise to prominence in September, Gemini has introduced new AI features, including the popular “Nano Banana.” However, it’s important to note that the decline in user engagement began prior to Gemini’s emergence in the market.
Advancements in App Functionality
This decline comes on the heels of OpenAI’s recent introduction of a new ChatGPT Apps SDK. This toolkit allows developers to create applications that operate directly within the chatbot, enabling enhanced interactivity and connectivity to various data sources.
Developer Opportunities
The ChatGPT Apps SDK is now in preview for developers, offering them the resources to build and test applications seamlessly within the ChatGPT environment. This initiative aims to enrich user experiences further.
Expanded App Integrations
Prominent applications have already begun to integrate within ChatGPT. Notable examples include Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow. OpenAI’s CEO, Sam Altman, announced these developments during the company’s DevDay on October 6, emphasizing that more apps are set to roll out in the coming weeks.
Understanding SDK Capabilities
The newly introduced SDK empowers developers by providing a variety of tools for creating interactive applications. This capability can help enhance user engagement, potentially countering the recent downward trend.
OpenAI’s Valuation Surge
As these developments unfold, OpenAI is witnessing a significant boosting in its valuation, which has reached $500 billion. This surge comes after current and former employees sold approximately $6.6 billion worth of shares, indicating a robust confidence in the company’s future.
Conclusion: Navigating a Changing Landscape
While ChatGPT’s mobile app faces challenges in engagement and downloads, the extensive user base and the introduction of new functionalities through the SDK present opportunities for revitalization. The competitive landscape created by emerging rivals like Gemini will be critical to monitor as OpenAI continues to innovate.
FAQs
1. What factors are contributing to the decline in ChatGPT’s mobile app engagement?
The decline is primarily attributed to increased competition from Google’s Gemini, as well as a shift in user behavior towards more purpose-driven use of the app.
2. How has user behavior changed regarding the ChatGPT app?
Users are now accessing the app more for specific tasks and needs rather than casual experimentation, reflecting a more targeted usage pattern.
3. What is the expected trend in new app downloads for ChatGPT?
October 2025 is projected to see an 8.1% month-over-month decline in new app installations, indicating a concerning trend for future growth.
4. What is the ChatGPT Apps SDK?
The ChatGPT Apps SDK is a toolkit that allows developers to build interactive applications that operate directly within the ChatGPT environment, enhancing user experiences.
5. What is OpenAI’s current valuation?
OpenAI is currently valued at $500 billion, following significant share sales by current and former employees.
