Artificial Intelligence continues to be one of media and entertainment’s most talked about terms in many years. But unlike previous buzzworthy subjects in the sector, including NFTs and the metaverse, consumers seem to have a general interest level in the topic as well.
It’s for precisely that reason Variety Intelligence Platform partnered with insights expert GetWizer for our annual “Demographic Divide” study (see 2022’s wide-ranging installment), this time to conduct a detailed analysis of just what consumers think about the mainstream emergence of artificial intelligence, what fears they have of the technology and what uses they imagine having for it.
As per VIP+’s “Demographic Divide” format, the analysis has been conducted among four age groups: 15-29, 30-44, 45-59 and 60+.
One key theme that reared its head among all age demos is the need for general education around AI, as the majority of Americans are awash in headlines about its emergence and potential implications but don’t know much about it.
There’s anxiety that it will replace jobs and concern over whether it would require a great deal of human interaction to keep it in line or not need any of us at all. Demonstrating to consumers how this could be worked out will go a long way, as would providing easy training to get many up to scratch on how to use prompts. Key areas we cover include:
VIP+’s comprehensive study lays out a road map for tech companies on how best to convey the benefits of artificial intelligence, while providing a detailed snapshot of how consumers currently feel about the technology. It’s sure to be a valuable baseline for years to come.
