BMW Leads the Charge in Intelligent Manufacturing at 5th China Automotive Quality Conference
Setting New Standards in Automotive Technology
At the forefront of the automotive industry’s transformation, BMW is redefining the landscape of intelligent manufacturing. This was evident during the 5th China Automotive Quality Technology Conference held on July 17, 2025. The event took place in Shenyang, a prominent industrial hub in Northeast China’s Liaoning province, attracting over 600 delegates from various sectors, including automakers, suppliers, government agencies, and academic institutions.
A Gathering of Industry Experts
The conference brought together a diverse range of participants, including representatives from major players such as FAW, Dongfeng, Huawei, and CATL, among others. Senior officials from more than 20 government departments were also in attendance, emphasizing the critical role that collaboration plays in advancing automotive technology.
Stunning Manufacturing Excellence on Display
Delegates had the opportunity to tour BMW’s Shenyang production base, renowned for its cutting-edge manufacturing operations. This facility not only showcases superior manufacturing capabilities but also serves as a global benchmark for the transition from traditional production to intelligent manufacturing.
Harnessing AI for Superior Quality Assurance
What sets BMW apart is its integration of around 200 artificial intelligence (AI) applications across various operations. These applications transform key processes, such as predictive maintenance and visual inspections, while supporting research and development simulations and smart logistics systems. As Franz Decker, CEO of BMW Brilliance Automotive, stated, “Quality is not for negotiation—not yesterday, not today, and certainly not tomorrow.”
Revolutionizing Vehicle Architecture with the Neue Klasse
One of the highlights of the conference was the introduction of the Neue Klasse, BMW’s next-generation vehicle architecture, which aims to set new standards in quality and efficiency. This new line of vehicles not only demonstrates BMW’s commitment to innovation but also its focus on the highest standards of manufacturing excellence.
Next-Gen Quality Inspection Systems
At the Shenyang base, BMW has rolled out several pioneering capabilities, including a self-developed AI-based quality inspection system in the press shop. This technology boasts near-100% accuracy in visual inspections within the paint shop, showcasing how AI can enhance quality control significantly.
Accelerating Development Through Innovation
AI’s role in the R&D process is also crucial, especially in optimizing battery thermal management and surface design during the early stages of development. By leveraging AI simulations, BMW is accelerating product development timelines while enhancing safety measures.
Commitment to Becoming China’s Premium Manufacturer
As voiced by Michele Mechiorre, BMW’s Senior Vice-President of Technology & Manufacturing, the Shenyang base is committed to exceeding industry standards and aims to position itself as China’s leading premium manufacturer. This ambition is reflected in the company’s focus on its "zero" concept—zero defects, zero delays, and zero waste.
Integrated Research and Development Provisions
The R&D center located in Shenyang is equipped with nearly 30 dedicated test benches for testing the GEN6 powertrain, along with the industry’s first integrated EMC laboratory, purpose-built for validating intelligent connectivity. These facilities are instrumental in evolving BMW’s innovative capabilities.
Collaborating for Localized Intelligent Driving Solutions
BMW is actively advancing its local innovation strategy by partnering with Momenta to co-develop a China-specific Advanced Driver Assistance System (ADAS). This partnership aims to combine AI with two decades of BMW’s safety expertise, ensuring that the driving experience is both adaptive and reliable.
Promoting Collective Industry Growth
At the conference, BMW highlighted the importance of a collaborative approach within the automotive sector. The company urged other automakers to adopt long-term strategies and self-regulation to ensure the industry’s collective well-being. According to Zheng Yuanhui, Secretary-General of the Automotive Committee of the CACPQSP, safety must always be at the forefront of technological advancements.
Advocating for a Safer Automotive Future
Zheng emphasized that “the advancement of any technology should be premised on safety.” He praised BMW’s commitment to safety and responsibility, characterizing the company as a positive and leading figure in the industry’s high-quality development.
Counteracting Competitive Pressures for Better Standards
Zhang, another key speaker at the event, noted that fostering a cooperative environment among automakers is vital for holding back competitive extremes that can lead to inferior products. “Only by resisting cut-throat competition,” he stated, “can we provide consumers with higher-quality, more reliable products and services.”
Shaping the Future of Mobility
As the industry shifts towards innovative and electrified solutions, BMW’s strategic focus on intelligent manufacturing is poised to pave the way for a new era in automotive excellence. By harmonizing technology with quality and safety, the company is not just adapting but leading the charge.
The Road Ahead for BMW and the Industry
With the ongoing development of the Neue Klasse and continued advancements in AI applications, BMW is setting robust foundations for the future. The integration of intelligent systems prepares the brand to not only meet but exceed the evolving demands of modern consumers.
Conclusion: BMW’s Vision for Intelligent Manufacturing
As BMW continues to innovate and set high benchmarks at its Shenyang factory, it remains committed to driving the automotive industry forward. With a clear focus on quality, safety, and intelligent manufacturing, BMW is not just a participant in the evolution of the automotive landscape; it is a leader establishing a vision that will influence the industry for years to come.
