Monday, March 4, 2024
HomeAi in GamingFans outraged as Xbox uses AI artwork to promote indie games

Fans outraged as Xbox uses AI artwork to promote indie games

With AI art gaining popularity over the past few years, the controversy surrounding it has also grown. Microsoft has recently come under fire after it was caught using AI-generated artwork on its X account ID@Xbox – a faction of its gaming section focused on promoting indie games and developers. 

While many creatives have embraced AI tools for productivity, fans have noted the irony of supporting indie devs while simultaneously using AI to create promotional artwork. It doesn’t help that the post was suitably basic and uninspired – arguably not the best way to celebrate indie games and the artists behind them.  

AI generated art

(Image credit: ID@Xbox via X)

At a glance, the artwork is passable at best, featuring a snowy scene with bobble-hatted sledders and scattered gifts. However, upon further inspection, the figures in the scene seem to possess strange smiling faces that have been warped into sinister smiles. Amidst the children, the central character seems to have lost the function of half of his face and is blessed with a strange gaping mouth that could loosely be interpreted as a smile. 

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Leah Sirama
Leah Sirama
Leah Sirama, a lifelong enthusiast of Artificial Intelligence, has been exploring technology and the digital realm since childhood. Known for his creative thinking, he's dedicated to improving AI experiences for all, making him a respected figure in the field. His passion, curiosity, and creativity drive advancements in the AI world.


  1. I liked it as much as you did. Even though the picture and writing are good, you’re looking forward to what comes next. If you defend this walk, it will be pretty much the same every time.


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