Geely and DeepSeek Unite AI Technologies to Transform Smart Cars
On February 6, Geely, one of China’s leading automotive manufacturers, unveiled a groundbreaking announcement: the integration of its proprietary artificial intelligence (AI) model with DeepSeek’s R1 model. This collaboration aims to revolutionize human-computer interaction and enhance intelligent driving capabilities in smart vehicles, making significant strides in AI technology’s application within the automotive industry.
A New Era of Human-Computer Interaction
The integration of Geely’s self-developed AI model with DeepSeek’s R1 not only aims to refine the user experience in smart cars but also signals a major shift in the automotive landscape. This partnership focuses on promoting the widespread adoption of AI technologies in vehicles, paving the way for smarter, more connected driving experiences.
The Power of Distillation Training
Looking ahead, Geely plans to implement distillation training on its Xingrui car control FunctionCall AI model in tandem with DeepSeek’s R1. This innovative training method uses outputs from a larger, more sophisticated model to enhance and refine the capabilities of a smaller model. This approach ensures that Geely’s AI technology remains at the forefront of automotive innovation.
Introducing the Xingrui AI Model
Geely introduced its Xingrui AI model on January 11, dubbing it "the world’s first full-stack self-developed full-scenario AI big model" specifically designed for the automotive industry. The Xingrui model comprises three foundational components: language models, multimodal models, and digital twin technology. These components collectively contribute to an advanced understanding and interaction between drivers and their vehicles.
The Rising Trend of AI in NEVs
The integration of cloud computing and AI to boost the competitiveness of new energy vehicles (NEVs) is not merely a passing trend; it represents an enduring shift in the Chinese automotive sector. Geely’s announcement of the “Smart Geely 2025” strategy showcases their commitment to incorporating the latest advancements in AI technology, focusing on features such as end-to-end voice interaction models, AI-driven digital chassis, and enhanced intelligent driving features.
A Shift Towards Intelligent Vehicles
At the World Economic Forum in Davos, Switzerland, Pan Jian, co-chairman of CATL, emphasized a transformative notion in the electric vehicle industry — a transition from “EV (electric vehicles)” to “EIV (intelligent electric vehicles)”. This shift highlights the integration of intelligent technology into electric vehicles, underscoring the importance of intelligence in the EV market’s rapid growth. According to Pan, this transformation will grant consumers access to features that traditional gasoline vehicles cannot offer.
Geely’s Impressive Sales Surge
Recent statistics reveal Geely’s robust performance in the automotive market. In January 2025, the company reported sales of 266,700 vehicles, marking a substantial month-on-month increase of 27% and a year-on-year rise of 25%. Notably, the sales of NEVs accounted for 121,100 units, representing an impressive year-on-year growth of roughly 84%.
Innovations in User Experience
The introduction of advanced AI technologies is expected to significantly alter how consumers interact with vehicles. Geely’s focus on human-computer interaction promises to enhance user experiences through intuitive interfaces, personalized driving conditions, and real-time vehicle diagnostics. As consumers demand more connected features from their vehicles, Geely’s innovations are well-timed to meet these expectations.
The Future of Smart Cars
With the rise of AI in vehicles, the future of smart cars appears promising. The collaborative efforts between Geely and DeepSeek may lead to novel applications of AI, including advancements in self-driving technology and improved safety features. By leveraging the power of AI, Geely aims to maintain its competitive edge in an increasingly crowded market.
Adapting to a Changing Market Landscape
The automotive industry continually evolves, driven by technological advancements and shifting consumer demands. Companies like Geely recognize the need to adapt to this fast-changing landscape. Their proactive measures in integrating AI will position them favorably against rivals in both the domestic and global market.
Challenges Ahead
While Geely’s partnership with DeepSeek marks a significant step forward, the road ahead is not devoid of challenges. The integration of complex technologies entails addressing issues such as system compatibility, user privacy, and data security. As the automotive landscape becomes more interconnected, ensuring robust cybersecurity will be paramount.
Consumer Concerns Over AI in Vehicles
Despite the exciting prospects of integrating AI into vehicles, consumer acceptance remains a concern. Many consumers express worry over the reliability and safety of AI-driven features. Geely will need to overcome these concerns by providing extensive education about the benefits and safety measures associated with their AI technologies.
Engaging with the Customer Base
Geely’s commitment to improving customer experience extends beyond technological enhancements. To ensure consumer buy-in for AI-driven functions, the company must engage with its customer base actively, offering insights into how these technologies enhance their overall driving experience and safety.
Long-Term Vision
Geely’s long-term vision extends to positioning itself as a leader in the intelligent vehicle market. The ongoing collaboration with DeepSeek represents a strategic move toward realizing this vision. By focusing on aligning their products with the future’s technological demands, Geely aims to set itself apart in an increasingly competitive landscape.
The Broader Impact on the Automotive Industry
The implications of Geely and DeepSeek’s integration extend far beyond the company itself. This collaboration could potentially set benchmarks for the entire automotive industry, compelling manufacturers to invest more heavily in AI technologies to meet consumer demand and remain relevant.
Conclusion: Embracing a Smart Future
The partnership between Geely and DeepSeek signifies a remarkable step forward in the evolution of smart cars, heralding a future where AI plays a pivotal role in enhancing the driving experience. As both companies work towards refining their technologies, the automotive industry may witness unprecedented innovations and transformations. Geely’s initiative to leverage AI not only reflects their ambition but also underscores the vast potential of this technology in reshaping the future of transportation. The possibilities are endless, and as we move forward, the automotive landscape will undoubtedly be marked by smarter, more intelligent vehicles.
