HERE Technologies Unveils Revolutionary AI Assistant at CES 2025
Transforming Navigation and Fleet Management with AI
LAS VEGAS, CES 2025 – The digital mapping giant HERE Technologies has set a new standard in the automotive and transportation industries with the introduction of the HERE AI Assistant. This innovative tool utilizes cutting-edge artificial intelligence (AI) to provide personalized, natural language navigation assistance, aiming to redefine how users interact with their vehicles.
Harnessing the Power of AI and Machine Learning
At the core of the HERE AI Assistant is the integration of multiple Generative AI Large Language Models (LLMs). These models are specifically designed to interpret and respond to user prompts intelligently, ensuring an enriched user experience. As vehicles evolve into connected systems, this AI-driven approach is set to revolutionize travel planning and logistics.
Elevating Travel Planning Experience
Gone are the days of ambiguous directions and tedious searching. The HERE AI Assistant offers an intuitive interface for users to receive instantaneous and high-quality responses to complex location inquiries. Whether a family is planning a road trip or a logistics manager is optimizing delivery routes, this tool provides tailored suggestions based on individual preferences and real-time data.
A Robust Digital Mapping Foundation
HERE’s AI capabilities are underpinned by the world’s most comprehensive digital mapping platform, which has been a trusted resource for enterprise solutions. Boasting over a decade of expertise in commercial applications and an extensive patent portfolio in AI and Machine Learning (ML), HERE Technologies has combined its prosperous mapping history with modern technological advancements.
Key Features That Redefine Navigation
Seamless Integration with Vehicle Systems
The HERE AI Assistant is effortlessly integrated into both passenger and commercial vehicles through the HERE Navigation solution and HERE software development kit (SDK). This compatibility allows automakers to enhance their systems and provide transformative user experiences throughout their vehicles’ lifecycles.
Personalizing Travel Plans
Natural Language Processing at Its Best
The ability to personalize travel is perhaps one of the most exciting features of the HERE AI Assistant. Users can expect tailored route suggestions generated through natural language queries, aligning with their driving habits and preferences. For instance, a road-trip family may ask for unique landmarks or preferred rest stops, ensuring a delightful journey.
Solving Complex Travel Queries
Handling Complex Scenarios with Ease
Thanks to its multiple LLMs, the HERE AI Assistant excels at unraveling complicated travel requests involving spatial relationships. Users can easily ask tricky questions, such as locating a café near a beach or planning a route that avoids tolls and highways, demonstrating the AI’s advanced travel problem-solving capabilities.
Enhancing Electric Vehicle (EV) Experiences
Mitigating Range Anxiety for Electric Vehicle Users
For electric vehicle owners, the HERE AI Assistant offers a critical advantage in the form of intelligent EV routing. Users can query for charging station locations with estimated availability, alleviating concerns about running out of battery. Imagine requesting a route to Las Vegas while conveniently identifying charging stations along the way—this feature elevates the electric driving experience.
Prioritizing Vehicle Safety
Innovative Safety Systems Integration
As part of upcoming updates, the HERE AI Assistant will incorporate topography and topology map layers that enhance vehicle safety. These features aim to support Advanced Driver Assistance Systems (ADAS) and Intelligent Speed Assistance (ISA) by providing real-time alerts in natural language concerning speed limits and hazardous road conditions, significantly improving driver safety.
Real-Time Map Feedback and Collaboration
Engaging Users for Dynamic Map Updates
The HERE AI Assistant also empowers its users to directly contribute to the accuracy of HERE map data. Individuals can report updates such as temporary speed limits, road closures, or construction zones, ensuring the maps are consistently up-to-date and functional for all users.
Unlocking the Potential of AI in Transportation & Logistics
A Future Focused on Efficiency and Safety
Beyond passenger vehicles, the HERE AI Assistant will be made available to transportation and logistics companies via the commercial vehicle version of the HERE WeGo Pro mobile application, poised for launch in 2025. The potential benefits for these industries are vast, as they incorporate top-tier truck routing and fleet management features into a user-friendly interface.
Streamlined Operations for Fleet Managers
Adapting to Changing Conditions on the Go
With the HERE AI Assistant at their fingertips, fleet operators can leverage intelligent routing options based on real-time data and cost constraints. This capability allows for quick adjustments in response to evolving road conditions, maximizing operational efficiency. Moreover, the natural language feature means drivers can focus on the road without distractions, enhancing safety.
A Statement from HERE’s Leadership
Denise Doyle, Chief Product Officer of HERE Technologies, expressed enthusiasm about this groundbreaking solution, stating, “By integrating advanced natural language AI with HERE’s industry-leading mapping and location technology, the HERE AI Assistant transforms how users interact with vehicle navigation systems. This solution delivers personalized, real-time insights, enabling smarter route planning, enhanced safety features, and seamless adaptability to changing conditions. Whether for individual drivers or entire fleets, the HERE AI Assistant sets a new benchmark for efficiency, precision, and user experience in the transportation industry.”
About HERE Technologies
A Legacy of Innovation in Mapping
HERE Technologies has been at the forefront of mapping and location technology for nearly 40 years. Renowned for its thorough and adaptable location platform, HERE empowers businesses globally to innovate in various sectors, from autonomous driving to logistics. The company emphasizes data control and privacy, aiding partners in advancing their capabilities without compromising user information privacy.
Staying Ahead in the Digital Navigation Race
As HERE Technologies continues to innovate and integrate the HERE AI Assistant into its offerings, it is poised to reshape navigation across the board. By combining exhaustive mapping data with intelligent AI solutions, HERE reaffirms its commitment to enhancing user experiences in both passenger and commercial contexts.
Conclusion: A New Era in Transportation is Here
The unveiling of the HERE AI Assistant at CES 2025 marks a pivotal moment in the fusion of AI with automotive technology. By offering personalized navigation, real-time updates, and enhanced fleet management, HERE Technologies is not just adapting to changes in transportation but is actively driving these innovations forward. Whether for daily commuters or logistics operations, the HERE AI Assistant promises to deliver unprecedented convenience, safety, and efficiency across the board. With this innovative approach to navigation, HERE Technologies sets the stage for an exciting future in smart transportation solutions.
