Artificial intelligence (AI) is not only a buzzword in the tech industry, but also a game-changer in the advertising industry. In this article, I will show you how AI replaced photographers in a Jeep x North Face campaign and created stunning images that look like real photos.
The Challenge: Create Outdoor Images Without Going Outdoors
Jeep and North Face are two brands that are known for their outdoor products and lifestyle. They wanted to create a campaign that showcases their products in various outdoor scenarios, such as mountains, forests, lakes, and deserts. However, due to the COVID-19 pandemic, they faced a challenge: how to create outdoor images without going outdoors?
The Solution: Use AI to Generate Photo-Realistic Images
The solution was to use AI to generate photo-realistic images that look like they were taken by professional photographers. The AI tool they used was called GAN or Generative Adversarial Network, which is a type of neural network that can learn from a large dataset of images and create new images that are similar but not identical to the original ones. The AI tool was trained on thousands of images of Jeep and North Face products, as well as images of different outdoor environments. The AI tool then combined the products and the environments in a realistic way and generated new images that looked like real photos.
The Result: A Successful Campaign That Impressed the Audience
The result was a successful campaign that impressed the audience with its creativity and quality. The AI-generated images were used for online ads, social media posts, billboards, and magazines. The campaign received positive feedback from the customers and the media, and increased the brand awareness and sales of Jeep and North Face. The campaign also demonstrated how AI can be a powerful ally for advertisers and marketers, especially in times of crisis.
Conclusion
AI is not something to be feared, but rather something to be embraced and used for innovation. With AI, advertisers and marketers can create amazing campaigns that can reach and engage their target audience in new ways. Whether it is to create outdoor images without going outdoors, or to create any other type of images that are impossible or difficult to create with traditional methods, AI can help you achieve your goals and dreams.
