How can AI help elevate the player experience in fantasy gaming? – Digital Transformation News

By Ankur Mudgill

Ever since digitization gained center stage, the gaming industry has undergone a paradigm shift, with online gaming taking over as the new norm. In fact, according to Statista, the online gaming industry is expected to register a CAGR of 11.36% during the forecast period of 2024–2027, with a projected revenue of $2.03 billion. In this sense, the online gaming business has seen a significant rise in popularity, with fantasy gaming becoming a prominent genre.

Today, the introduction of fantasy games has piqued the interest of millions of individuals via the intrinsic reward system. While it is incredible to know that the market generates significant income, the involvement of participants is much more impressive. As a result, new-age technologies have made progress toward their core goals of improving the user experience. Among numerous cutting-edge technologies, artificial intelligence stands out as the most transformational in terms of increasing user engagement. So, let’s delve into the role of AI in improving player experience in fantasy games. But before that, let’s discuss what fantasy gaming is and why it has become a growing trend.

Fantasy gaming: A growing trend

Online fantasy games involve players creating teams using proxies representing professional athletes in various sports. These teams then compete in the game, with their virtual achievements depending on their real-life performance. In addition, fantasy gaming is a game of chance where players don’t require any specific skills and only succeed based on their luck. Examples of such games include cricket, football, and poker, among others. Despite whether a game is online or offline, user experience and participation remain critical factors. It’s an open secret that the more a fantasy gaming platform interacts with players, the more likely they are to gain their loyalty and convince them to play more games or purchase products.

Role of AI in elevating player experience

Personalization at par: The increasing use of the internet has raised consumers’ expectations and exposed them to personalized experiences. This is where AI can help players improve their abilities and comprehension by grasping their intent and implementing adaptive algorithms in fantasy games. Furthermore, AI analyzes player behavior and preferences, allowing for tailored experiences and recommendations. By understanding individual player patterns, AI can create personalized challenges and quests, ensuring a challenging yet rewarding experience for all players.

Enhance game dynamics and realism: With the advent of AI-powered game engines, gaming has become more dynamic and realistic than ever before. These game engines use advanced algorithms to adapt gameplay in real-time based on a player’s performance and behavior. By analyzing a player’s progress, AI can adjust difficulty levels, introduce new challenges, or modify game environments to ensure that players remain engaged and challenged. This leads to a more enjoyable and immersive gaming experience where players feel like they are a part of the game world. With AI, game developers can create games that are more personalized and responsive to each player’s unique style, making gaming an even more rewarding and exciting experience.

Fraud Detection and Prevention: Fantasy games have become extremely popular in recent times. However, the growth of this industry has resulted in increased opportunities for fraudsters to carry out their activities. To tackle this problem, businesses are turning to artificial intelligence (AI) for help. AI can improve security and simplify operations for fantasy gaming platforms. It can detect fraudulent behavior and refuse transactions. As a result, AI has emerged as an essential option for combating numerous online scams while enhancing user engagement.

Artificial Intelligence: Changing the dynamics of fantasy gaming!

There is no denying the fact that AI is revolutionizing the gaming industry, particularly in the case of fantasy games. Furthermore, AI plays an important role in increasing user engagement by providing a tailored experience, improving gaming dynamics and realism, and helping with fraud detection and prevention. As technology advances, we should expect exponential growth, pushing the boundaries of what is possible. According to the Federation of Indian Fantasy Sports (FIFS) and Deloitte, the Indian fantasy sports industry is predicted to grow at a rapid pace, reaching Rs 1,65,000 crore by FY25 from Rs 34,600 crore in FY21, representing a 38% CAGR. Thus, the future of fantasy gaming is here, and AI is leading the charge.

The author is co-founder and COO, Super4

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