Infosys and Adobe Partner for AI-Driven Marketing Transformation
In a significant development for the marketing sector, Infosys, a leading IT services company, has announced a strategic collaboration with Adobe. This partnership aims to revolutionize the marketing lifecycle for global brands using artificial intelligence (AI).
A New Era in Marketing
According to a statement released on Wednesday, the collaboration between Infosys and Adobe is set to provide a new range of marketing solutions designed to unify customer experiences at scale. The joint offering aims to enable marketers to personalize content effectively, driving growth and streamlining workflows across organizations.
Details of the Collaboration
The financial specifics of this collaboration remain undisclosed. However, both companies emphasize that this partnership is aimed at leveraging the power of AI to enhance marketing strategies for global brands.
Introducing Infosys Aster
At the center of this collaboration is the Infosys Aster marketing suite. This suite encompasses a range of AI-amplified marketing services, solutions, and platforms tailored for enterprises. With a focus on AI-powered agility, Infosys Aster offers services such as:
- Creative services
- Experience design
- Digital commerce
- Marketing technology orchestration
- Performance marketing
- Marketing operations
Adobe’s Commitment to Personalization
On the other side, Adobe continues to support brands in creating personalized, data-driven campaigns that span various touchpoints. Combining content, data, and AI, Adobe’s efforts aim to foster seamless, real-time experiences designed to encourage customer loyalty and drive growth.
Insights from Infosys CMO Radar 2024
Recent findings from the Infosys CMO Radar 2024 highlight the impact of AI on business decisions. A striking 62% of Chief Marketing Officers (CMOs) indicated that their influence has expanded into broader corporate matters due to the integration of AI in marketing strategies.
What This Means for CMOs
Sumit Virmani, the Executive Vice President and Global Chief Marketing Officer at Infosys, stated, “This joint offering is integral to the customer experience personalization approach that we are driving at Infosys. It is positioned to be a foundational capability for CMOs to implement the growth-focused marketing they’ve always aspired to achieve.”
Transforming Customer Experience Orchestration
Adobe’s contributions to this partnership further emphasize the creative aspect of marketing. As Anil Chakravarthy, President of Digital Experience Business at Adobe, remarked, “Adobe and Infosys are bringing together creativity, marketing, and AI innovations to transform Customer Experience Orchestration.”
Streamlining Marketing Processes
The collaboration aims to streamline the creation and delivery of compelling experiences across various customer touchpoints and channels. This integration of design and technology is expected to enhance the overall effectiveness of marketing strategies employed by global brands.
Conclusion
As the marketing landscape evolves, partnerships like the one between Infosys and Adobe will pave the way for brands to navigate the complexities of customer engagement. By harnessing the power of AI, they aim to create personalized experiences that not only foster loyalty but also drive significant growth.
FAQs
1. What is the purpose of the Infosys and Adobe collaboration?
The collaboration aims to transform the marketing lifecycle of global brands using artificial intelligence, enhancing customer experience and personalization.
2. What is Infosys Aster?
Infosys Aster is a suite of AI-amplified marketing services designed for enterprises, offering solutions like creative services, experience design, and digital commerce.
3. How does Adobe contribute to this partnership?
Adobe helps brands create personalized, data-driven campaigns by combining content, data, and AI to deliver seamless experiences across various touchpoints.
4. What did the Infosys CMO Radar 2024 reveal?
It revealed that 62% of Chief Marketing Officers (CMOs) have seen their influence grow in broader corporate decisions, thanks to AI integration in marketing strategies.
5. What does Sumit Virmani say about this joint offering?
He stated that the joint offering is crucial for customer experience personalization and is intended to help CMOs achieve their growth-focused marketing goals.
