Neofin Raises $7 Million to Revolutionize Accounts Receivable in Brazil
Cash Flow: The Lifeblood of Business
In the world of finance, one principle remains paramount: cash is king. As legendary investor Warren Buffet aptly puts it, “Cash, though, is to a business as oxygen is to an individual: never thought about when it is present, the only thing in mind when it is absent.” Recognizing this critical need, Neofin aims to transform the traditionally cumbersome process of Accounts Receivable (AR)—the essential mechanism for getting paid—into a seamless and efficient workflow powered by technology and artificial intelligence.
Milestone Seed Round to Drive Growth
On February 5, 2025, Neofin announced an impressive $7 million seed funding round, led by prominent investors Quona and Upload Ventures. Founded in 2023 by Laura Camargo, Arthur Cunha, and Leandro Sarmento, this funding highlights a significant achievement, marking one of the largest seed investments in a female-led startup within Brazil’s burgeoning tech landscape. Additional backers include 17-Sigma (under the leadership of Bianca Sassoon), 1616, Far Out Ventures, BFF, Norte, and Canaan, as well as well-known angel investors such as Cesar Carvalho from Wellhub (Gympass) and Patrick Sigrist from iFood and Nomad.
The First Chapter of Neofin: Addressing Industry Challenges
Neofin is in its initial phase of development and forecasts additional expansion in the coming years. The company’s current focus revolves around optimizing the Accounts Receivable and Collection cycles, carrying a commitment to enhance efficiency within these crucial financial processes. The primary offering today is an innovative, customizable, and automated Accounts Receivable Workflow. This technology integrates seamlessly with clients’ existing ERP systems and banking platforms, allowing for tailored segmentation of debtors.
Personalized Communication: A Game Changer for Businesses
The flexibility of Neofin’s AR workflow ensures that communication with debtors is not one-size-fits-all; rather, it is tailored according to the debtor’s payment behavior. For instance, a reliable client may not require persistent nudges to pay, whereas an unreliable one could face more stringent follow-up measures such as credit bureau reporting or legal action.
A Proactive Approach to Accounts Receivable
Laura Camargo, one of Neofin’s co-founders, emphasizes a revolutionary approach to this workflow that begins before invoices become overdue. "We include preventive measures to ensure proper communication before accounts are due," she states. This preemptive strategy not only streamlines communication but also demonstrates Neofin’s commitment to reducing the challenges businesses face when managing payments.
The Foundational Team and Relevant Experience
Laura’s extensive background in finance underpins Neofin’s vision and operational strategies. After 14 years in the industry, witnessing finance teams struggle to ensure timely payments, she recognized the need for a progressive solution. Her previous roles include significant positions in private equity firms like Pátria (a partner of Blackstone) and General Atlantic, as well as serving as Global VP of Finance for Wellhub (Gympass) in New York. Co-founders Arthur Cunha and Leandro Sarmento share a similar wealth of experience across finance and technology sectors.
Investment Utilization: Enhancing Features and AI Integration
The latest funding will facilitate the development of new platform features, particularly a 100% touchless renegotiation portal, a sophisticated CRM for Accounts Receivable, and the integration of an AI-driven language model with WhatsApp to enhance communication with debtors, whether individuals or businesses. Additional resources will be allocated to expanding the data, machine learning, and AI departments, further optimizing the customization of communication based on client profiles.
A Significant Market Gap: Late Payments Persist
With more than 40% of invoices in the U.S. being paid late, a trend that extends globally, including in Brazil, the significance of Neofin’s solution cannot be underestimated. Jonathan Whittle, Co-Founder and Partner at Quona Capital, articulates the investment rationale, stating, "We are compelled by the strength of the Neofin team and their vision to create a next-gen platform that addresses significant pain points for SMEs in Brazil."
Innovative Technology: Redefining Accounts Receivable
Neofin is at the forefront of delivering an AI-powered SaaS platform that is revolutionizing accounts receivable workflows. By implementing a data-driven approach, Neofin is set to streamline the AR process, making it not only more efficient but also significantly more effective in cash recovery efforts. With integrations across leading ERPs and banks in Brazil, Neofin ensures that finance teams can focus on strategy rather than getting bogged down in mundane tasks.
Partnerships that Enhance Capability
In addition to its innovative platform, Neofin has forged a partnership with Serasa, providing users with seamless access to crucial credit analysis data and bureau reporting directly within their platform. This added layer of functionality empowers clients with actionable insights, enabling better informed decision-making regarding their accounts receivable.
Building Momentum in Brazil’s Tech Ecosystem
As Neofin continues to enhance its offerings and carve its niche in the tech ecosystem, the positive market response indicates a strong potential for growth. The company not only aims to transform its operational procedures but also aspires to lead a broader shift in how financial transactions are managed in the region.
Beyond Accounts Receivable: Future Horizons
While Neofin’s current emphasis is on automating and optimizing accounts receivable processes, the founders envision expanding into multiple chapters of growth. These future phases could involve broader financial management tools, potentially integrating other cash management solutions that assist businesses in their overall financial health.
Commitment to Client Success
At the core of Neofin’s mission is an unwavering commitment to its clients. By improving communication strategies and leveraging AI for personalized approaches, Neofin not only emphasizes efficiency but also fosters better relationships between businesses and their customers.
A Call to Action for SMEs
Neofin’s entrance into the market serves as a clarion call to SMEs grappling with cash flow challenges. By adopting innovative solutions like Neofin’s, businesses can significantly lessen the time and resources spent managing late payments, thus redirecting focus toward growth and sustainability.
Conclusion: A New Era for Accounts Receivable Management
With an ambitious vision and a substantial backing, Neofin stands poised to redefine Accounts Receivable management in Brazil and beyond. By using technology to streamline processes, enhance debtor communication, and ensure cash flow stability, Neofin is not just a software platform—it’s a catalyst for change in how businesses will manage their finances in the future. As the company moves forward with its innovative solutions, we can expect to see a brighter, more efficient financial landscape for SMEs.
For inquiries, please contact:
Laura Camargo
Phone: +5511993295555
Email: laura@neofin.com.br
