The Future of Car Dealerships: Welcome to the Age of Humanoid Robots
As we move further into the realm of technological advancements, traditional car dealerships are undergoing an astonishing transformation. Once limited to assembly lines, AI humanoid robots are now stepping into showrooms, changing the ways in which customers interact with sales associates. These robots are not only equipped to greet customers warmly but can also provide detailed explanations of vehicle features and even serve refreshments.
Spotlight on Innovation: Shanghai Auto Show 2025
At the recent 2025 Shanghai Auto Show, Chinese automaker Chery made headlines by placing AI humanoid robots at the core of their customer experience. The event showcased how embracing technology can redefine conventional sales processes and create a new frontier in automobile retail.
Humanoid robot designed for customer engagement (AiMOGA OMODA Robot)
Meet Mornine: The Intelligent Sales Consultant
Chery Automobile has introduced Mornine, an advanced humanoid robot designed specifically for car showrooms. But Mornine is much more than a simple machine; she is capable of understanding customer needs and delivering personalized service.
Mornine serves as an Intelligent Sales Consultant in a dealership in Kuala Lumpur, Malaysia, demonstrating her capabilities to explain intricate vehicle specifications, guide showroom tours, and even converse in multiple languages. With plans to distribute 220 units worldwide this year, Chery aims to enhance the customer experience while connecting with a younger, tech-savvy audience.
An example of a humanoid robot at a dealership (AiMOGA OMODA Robot)
How Mornine Works: A Blend of Robotics and AI
Mornine’s excitement doesn’t stop at her interactive features. Powered by Chery’s expertise in autonomous driving and artificial intelligence, Mornine employs a multimodal sensing model to recognize gestures and voice commands while reading environmental cues. Her adept hands can serve drinks, and her ability to walk upright allows her to guide customers seamlessly around the showroom.
With the backbone of Deepseek’s large language models, Mornine excels in understanding natural language, creating interactive experiences that feel both natural and engaging.
Providing human-like interactions (AiMOGA OMODA Robot)
Expanding Horizons: Beyond the Showroom
Chery envisions a future where Mornine transcends the automobile showrooms. Thanks to her versatile design and sophisticated AI, she could easily transition into roles within malls, cinemas, exhibitions, and even into homes and eldercare facilities. This marks a pivotal moment in human-robot interaction, suggesting a world where AI companions provide assistance in daily tasks.
The potential reach of robotics in various sectors (AiMOGA OMODA Robot)
The Driving Force: Why Automakers are Embracing Robots
Chery believes that humanoid robots will soon rival vehicles in importance. The robots can engage customers uniquely, streamline operational efficiency, and showcase technological prowess. Mornine is just one example of how robots equipped with features like real-time language translation and fluid movements can redefine customer engagement and interaction in the retail space.
The future of robotics within the automotive retail experience (AiMOGA OMODA Robot)
Concluding Thoughts: The Future of Car Buying
As the automotive landscape continues to shift, it is evident that humanoid robots like Mornine are not merely figments of science fiction. They represent a new chapter in customer engagement and service that blends the best of artificial intelligence with real-world applications. While some individuals may find humanoid robots a bit disconcerting, their role in revolutionizing retail is clear. The future of car buying might soon involve a friendly robot assistant ready to engage with a handshake or even a fist bump.
Would you be comfortable purchasing your next vehicle from a humanoid robot instead of a traditional salesperson? As this technology continues to evolve, it raises intriguing questions about our relationship with robotics in daily life.
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