Wednesday, April 10, 2024
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Sickness-Fighting AI Games

Mucus Masher is a first-of-its-kind gaming experience from over-the-counter brand Mucinex that invites players to punish Mr. Mucus with AI technology.

“It’s still cold and flu season, and we know everyone is sick of coughing, sneezing, congestion, and more,” said Albert So, Marketing Director, Upper Respiratory Brands at Reckitt, “What better way to take out your frustration on cold and flu symptoms than to crush the guy who started them in the first place?”

After “entering the masher,” players are prompted to describe an object using two words or less, or use one of the provided prompts. In the Mash Hall of Fame, players can see the objects with the best “Mash Meter” score. Players can get points for originality when they come up with creative ways to crush Mr. Mucus.

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Leah Sirama
Leah Sirama
Leah Sirama, a lifelong enthusiast of Artificial Intelligence, has been exploring technology and the digital realm since childhood. Known for his creative thinking, he's dedicated to improving AI experiences for all, making him a respected figure in the field. His passion, curiosity, and creativity drive advancements in the AI world.
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