Apple’s Siri Upgrade: A Sneak Peek into the Future
Apple is making waves in the tech world with its latest endeavors in artificial intelligence (AI). According to a Bloomberg report, the tech giant is quietly testing a ChatGPT-style app for iPhones, signaling preparations for a significant upgrade to Siri expected next year.
Introducing the Veritas App for Siri Testing
The internal app, codenamed Veritas, which translates to “truth” in Latin, is currently employed by Apple’s AI division. This innovative tool is designed to help employees efficiently evaluate new Siri features, from searching personal data like songs and emails to executing in-app actions such as photo editing.
At this stage, Apple has no immediate plans to release Veritas to the public, as per the report. However, its internal use highlights the company’s commitment to enhancing Siri’s capabilities.
ChatGPT-Like Features in the Internal Tool
Veritas draws inspiration from other popular AI chatbots. It allows users to engage in multiple conversations on various topics, reference previous chats, and enjoy extended dialogues. Additionally, the app is instrumental in testing a new system called Linwood, which combines Apple’s own large language models with a third-party model for improved interaction, according to Bloomberg.
Delays from Technical Setbacks
Apple has faced significant setbacks in bringing the revamped Siri to market. Initially slated for release last spring, the launch was postponed due to engineering challenges that led to feature failures occurring up to a third of the time. As it stands now, an upgraded Siri is anticipated as early as March.
The redesigned assistant aims to perform tasks that current versions struggle with, such as acting on displayed user information and facilitating smoother navigation between devices.
Tim Cook’s Vision for Apple’s AI Future
In a recent address to employees, CEO Tim Cook emphasized the importance of winning in AI, recognizing it as a transformative force in the industry. “This is sort of ours to grab. We will make the investment to do it,” he stated, highlighting Apple’s commitment to innovation.
Alongside the Siri upgrade, Apple is working on a redesigned interface, AI-powered smart home devices, such as HomePod and Apple TV, and venturing into AI-driven web search.
Partnerships on the Horizon
Apple is exploring partnerships with leading AI firms like OpenAI and Anthropic, and is currently in discussions with Google. These conversations may involve leveraging a custom version of Google’s Gemini platform to enhance the upcoming Siri.
Leadership Changes within Apple’s AI Division
The overhaul of Apple’s AI initiatives has sparked leadership changes within the company. John Giannandrea, previously leading AI efforts, has been sidelined, while Robby Walker, who oversaw Siri, is set to leave the company in October.
Walker’s new team, called AKI (Answers, Knowledge, and Information), is central to integrating AI-based search functionalities into the updated Siri.
Conclusion: Apple’s Bold Move Towards AI Innovation
With ongoing developments like the Veritas app and the strategic focus on AI, Apple aims to reshape the future of intelligent virtual assistants. As the tech behemoth navigates through challenges and opportunities, the coming months promise to reveal exciting advancements.
FAQs
When is the new Siri expected to launch?
The upgraded Siri is expected to launch as early as March next year, according to Bloomberg.
What is Apple’s Veritas app?
Veritas is an internal ChatGPT-style app that Apple is utilizing to test new Siri features.
What challenges has Apple faced with the Siri upgrade?
Apple experienced multiple technical setbacks that delayed the Siri upgrade, with engineering problems causing features to fail up to a third of the time.
Who is leading Apple’s AI initiatives now?
Robby Walker, who will leave the company in October, had led the Siri initiatives, while John Giannandrea was previously at the helm of Apple’s AI efforts.
Is Apple collaborating with any other AI companies?
Yes, Apple has engaged in discussions with OpenAI, Anthropic, and Google to enhance its AI capabilities.
