Survey Reveals Growing Acceptance of AI in U.S. Daily Life and Finance
CHERRY HILL, NJ – June 17, 2025 – A recent survey by TD Bank highlights a significant shift in American attitudes toward technology and artificial intelligence (AI). Polling 2,500 adults, the findings reveal that 89% of respondents are comfortable using and adapting to new technologies in their daily lives. Additionally, 68% express familiarity with AI, noting its growing relevance in everyday activities.
The survey indicates a burgeoning confidence in AI, with 50% trusting it to deliver reliable and competent information. Notably, 65% of participants believe AI can enhance access to financial tools, marking a pivotal change in perception as AI becomes a staple in daily interactions.
Trust Levels: AI vs. Traditional Sources
American trust in AI has reached notable levels. The survey reveals that 50% trust AI on par with news stations, and nearly twice as much as social media influencers (25%). However, traditional sources still hold more credibility, with 90% of respondents placing their faith in friends and family and 83% in banks for accurate information.
Ted Paris, EVP and Head of Analytics, Intelligence & AI at TD Bank, underscores this growing optimism. "There is a heightened curiosity around AI aiding smarter, more informed decisions. Over half of Americans believe that AI can provide personalized financial advice," he states. This sentiment calls for financial institutions to enhance understanding and demonstrate AI’s capabilities, as trust remains paramount.
Trust in AI for Financial Tasks
The survey identifies specific financial tasks where Americans are receptive to AI involvement. A solid 70% express comfort with AI aiding in fraud detection and 64% in credit score assessments. While reservations linger regarding major financial decisions, 44% are open to using self-service AI tools for investments, and 43% would consider AI alongside human advisors for financial planning.
In terms of personal finance management, comfort levels are highest for budgeting (60%) and automating savings goals (59%). Conversely, trust diminishes for complex roles such as retirement planning (48%) and investing (44%). Notably, 51% of respondents recognize the potential for AI to enhance financial decision-making—an optimism that may signal an upward trend in adoption.
Addressing Concerns Over AI Integration
Though AI’s advantages—such as 24/7 banking access (48%) and increased transaction efficiency (40%)—are acknowledged, there remain valid concerns about privacy and security. A striking 65% worry about data breaches, while 56% express unease over reduced human engagement. 49% call for greater transparency in AI decision-making processes.
This points to a pressing need for financial institutions to emphasize the collaborative potential of AI and human intelligence. As other surveys suggest, the likelihood of job displacement due to AI prevalence is also a concern. However, 63% of AI users in the workplace report diminished fears about job security compared to the prior year, and 68% believe AI enhances workplace productivity.
Embracing a Future of Transparency and Collaboration
Despite scattered skepticism—where 22% see no benefit to AI in finance and 50% doubt its ability to offer fair financial advice—the overall response remains cautiously optimistic. Consumers are increasingly demanding clearer communication and educational tools that promote human oversight in the decision-making process.
"When it comes to financial access and decision-making, AI serves as a powerful resource,” says Paris. “Its ascent in banking highlights the potential for delivering advanced financial tools. Yet, the essence of finance remains deeply personal, indicating that trust-building must be a priority for banks."
Methodological Insights: How the Survey Was Conducted
The survey findings derive from an Ipsos poll conducted between March 17 and 31, 2025, representing a carefully weighted sample reflective of the U.S. adult population. The poll has a credibility interval of ±2.2 percentage points, with a confidence level of 95%. This methodological rigor ensures that insights drawn from the data are both reliable and actionable.
About TD Bank: Convenience and Reliability
TD Bank, celebrated as "America’s Most Convenient Bank," ranks among the top ten U.S. banks by assets. Serving over 10 million customers, TD Bank offers a diverse array of retail, small business, and commercial banking products across more than 1,100 locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas, and Florida.
About Ipsos: The Market Research Leader
Ipsos stands as the world’s third-largest market research entity, operating in 90 countries with a dedicated workforce of over 18,000 professionals. Renowned for its innovative research capabilities, Ipsos provides vital insights into consumer behavior and motivations.
Final Thoughts: The Path Forward for AI in Finance
As the landscape of financial services evolves, the positive shift toward AI adoption reflects a broader narrative of adaptation and hope. While there remain obstacles to overcome, the evidence suggests a foundation for genuine collaboration between technological innovation and human expertise. This evolving synergy promises to create more effective, personalized financial solutions, ushering in a new era of banking characterized by improved accessibility and trust.
As the future unfolds, continuous dialogue and transparency will be crucial. With financial institutions committed to demonstrating how AI can enhance personal finance management, the path forward appears bright, fueled by curiosity and grounded in a desire for informed financial decision-making.
