At the recent Techsparks Mumbai 2024 event, co-founders of Games 24×7, Trivikraman Thampy and Bhavin Pandya, showcased their groundbreaking approach to utilizing data analytics and artificial intelligence (AI) to revolutionize user experience and drive the company’s expansion. The duo revealed how they have leveraged regression models on user data to gain insights into behavior patterns, leading to the development of cohort-based tournaments and personalized promotions.
Emphasizing the importance of knowledge and creativity in their growth strategy, Thampy highlighted the evolution of a personalization engine and platform that now enables real-time campaigns, promotions, and product features tailored to individual user preferences. This focus on offering personalized gaming experiences to their extensive user base underscores Games 24×7’s commitment to enhancing user engagement.
With half of Games 24×7’s workforce dedicated to data science and technology, the company’s investment in building AI models for advertising, product development, and customer support is evident. Thampy emphasized that AI is not simply a tool for cost-cutting but a mechanism to enhance customer experience by providing technology-driven, state-of-mind-independent responses. This customer-centric approach has played a vital role in the company’s impressive growth trajectory.
Unlike using AI solely for operational efficiency, Games 24×7 aims to transform customer service within the gaming industry. By harnessing AI technologies, the company ensures timely and relevant interactions with users, creating a more immersive and fulfilling gaming experience. This innovative use of AI sets Games 24×7 apart as a leader in leveraging data science and AI to drive business growth and customer satisfaction.
The strategic focus on data analytics and AI by Games 24×7 at Techsparks Mumbai 2024 not only showcases the company’s forward-thinking approach but also sets a new standard for the gaming industry. As Games 24×7 continues to innovate and harness technology to understand and meet user demands, they are paving the way for a new era of personalized gaming experiences driven by data and technology. With their unwavering commitment to enhancing user experiences through AI-powered solutions, Games 24×7 is setting a benchmark for the industry as a whole.
