TikTok Introduces Stricter Community Guidelines: What You Need to Know
Overview of the Changes
TikTok has rolled out revised community guidelines aimed at refining its platform, particularly concerning commercial content and artificial intelligence (AI)-generated media. These updates are set to take effect on September 13 of this year.
Minimized Visibility for Commercial Content
As part of the new guidelines, TikTok will reduce the visibility of commercial content. Users will be directed to purchase products through external platforms in regions where TikTok Shop operates, fostering a more streamlined shopping experience.
What is TikTok Shop?
TikTok Shop, which debuted in the US in September 2023, enables users to host livestreams, selling a diverse range of products—from sneakers to eyeshadow. Participants can earn a commission on sales, making the built-in e-commerce marketplace an attractive option for creators.
Mandatory Disclosure for Commercial Content
The revised guidelines require all commercial content to be transparently disclosed using TikTok’s branded content tools. This move enhances accountability and promotes trust within the community.
Verification of Sellers
In light of increased scrutiny surrounding commercial content, TikTok has approved only verified sellers and business accounts to promote high-risk or sensitive items. This updated guideline consolidates regulations concerning gambling, alcohol, drugs, firearms, and tobacco into a single section called Regulated Goods & Services.
New Responsibilities for Live Streamers
Live creators on TikTok face stricter regulations, as they are now accountable for everything that occurs during their livestreams, including the use of third-party tools. This means they must vigilantly monitor real-time translation and voice-to-text features to avoid violations.
Enhancements in Personalization
In an effort to improve user experience, TikTok is expanding its personalization model beyond the For You Feed. Now, search results and recommendations will be tailored individually based on past searches and video interactions.
A Tailored Comment Section
The comment section will now feature a unique interface for each user, shaped by previous replies, likes, and interactions. This customization aims to enhance engagement and relevance within users’ feeds.
Content Personalization Goals
TikTok emphasized that their personalization efforts are intended to keep content “entertaining and informative,” while also filtering out queries associated with harassment or graphic themes.
New Guidelines for AI-Generated Content
In response to the rise of AI-generated deepfakes, TikTok has called for clear labeling of any AI-produced media. The guidelines prohibit content that misleadingly portrays matters of public importance or poses risks to individuals.
Revised AI Policy Language
The policy on AI-generated content (AIGC) has been rewritten in simpler terminology, removing previous references to AI endorsements. This change aims to clarify the rules surrounding AI content on the platform.
Understanding Deepfakes and Their Impact
Deepfakes have become a growing concern, and TikTok’s guidelines are designed to combat any harmful instances that may arise from misleading AI content that could damage personal or public integrity.
Regulatory Compliance and User Safety
By instituting these new guidelines, TikTok aims to ensure that users can safely engage with commercial and AI-generated content. The platform is committed to cultivating a safe and positive online environment.
The Importance of User Awareness
As these new rules come into effect, it is essential for TikTok users to familiarize themselves with the revised guidelines to prevent unintentional violations and protect their accounts.
Conclusion
TikTok’s revised community guidelines reflect a significant shift towards enhanced accountability and user safety. As these changes roll out, both creators and users must adapt to maintain a harmonious community that prioritizes transparency and trust.
Questions & Answers
- What are the main changes in TikTok’s new community guidelines?
TikTok has introduced stricter rules for commercial content, mandated disclosures for promotional posts, and improved oversight of AI-generated material. - When will these guidelines take effect?
The updated guidelines will come into effect on September 13 of this year. - What is TikTok Shop?
TikTok Shop is an e-commerce feature allowing users to sell products during livestreams and earn commissions on sales. - Who can promote high-risk items on TikTok?
Only verified TikTok Shop sellers and business accounts can promote high-risk or sensitive items according to the new guidelines. - How will personalization on TikTok change?
Personalization will extend beyond the For You Feed, affecting search results and recommendations based on individual user interactions.
