In a remarkable shift in policy, Valve has announced that its digital marketplace, Steam, will now allow games that incorporate generative artificial intelligence (AI). The decision, disclosed in an official post, underscores Valve’s concerted efforts to comprehend the rapidly expanding realm of generative AI and its potential applications in game development.
Understanding the AI Landscape
Before arriving at this decision, Valve invested considerable time and resources to understand the landscape and risks in the generative AI space. The company engaged in extensive dialogue with game developers, seeking to identify possible concerns and opportunities associated with the inclusion of AI technology in games.
Facilitating AI Integration
To support the integration of AI in games, Valve has introduced an ‘AI disclosure section’. Developers seeking to submit their games to Steam will need to complete this section, detailing how their games utilize AI technology across various categories. This information will not only aid Valve in deciding whether a game is suitable for release on Steam but also provide valuable insights to customers about the game’s AI elements.
Reporting Illegal AI-Generated Content
In tandem with the policy shift, Valve has unveiled a new system that enables players to report illegal content within games that contain live-generated AI. Such a measure ensures that while AI integration is promoted, it is also regulated, preventing the misuse of the technology. However, Valve clarified that live-generated sexual content using AI is still off-limits and will remain prohibited for the time being.
Apology to Developers
In a sincere gesture, Valve concluded its announcement by extending an apology to developers for the delay in finalizing this policy. The company recognized that the drawn-out process may have had an impact on their game development plans. With a keen interest in generative AI being expressed by industry heavyweights such as Microsoft, Square Enix, and Ubisoft, Valve’s policy update is a timely move that could shape the future trajectory of game development.
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