In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence.
Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share.
With the goal of promoting fair play, the ad highlights the threat of AI bots disguised as humans, making it difficult for people to win. The company, with $85 million in first half-year revenue, encourages players to switch to gaming apps with real people.
“As we’re starting to fight this war against [AI] bots, this is a good opportunity to inspire culture and raise awareness holistically on what happens when AI is bad,” said Orit Peleg, vp of brand & insights, Skillz.
