ImageFX on a MacBook Pro

Maria Diaz/ZDNET

With all the investment Google has made into artificial intelligence (AI), it’s not surprising the tech giant recently launched its own AI-powered image generator, ImageFX, which is set to rival OpenAI’s DALL-E 3, Midjourney, Microsoft’s Image Creator by Designer, and many others.

Also: The best AI image generators to try right now

ImageFX is powered by Imagen 2, the latest generation of Google’s text-to-image technology. Each image created with ImageFX is embedded with DeepMind’s SynthID, a digital watermark that is invisible to the naked eye, but which shows that the image was created by AI.

How to use ImageFX

image-fx-photo-of-a-kangaroo-in-a-colorful-bakery-look

Photo created using ImageFX with the prompt, “photo of a kangaroo in a colorful bakery looking at desserts in a display case with flowers and pastel colors.”

Maria Diaz/ZDNET via ImageFX by Google

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